Sponsorship & Engagement Opportunities

Do you need to engage security leaders and decision makers? ASIS Europe 2021 will be brought to you over 5 event days during the period from February to June in a resilient and innovative format designed to bring value to all our stakeholders. The first 4 event days will be delivered online while the last day, conditions permitting, will take place onsite in Brussels.

 

The online days will be a true event – not a webinar – featuring top notch content, interactive session formats, live and on-demand content, one-on-one networking capability and networking functions. As in previous years, the event is designed for an audience of European senior security practitioners working for large corporates. However, as a large part of the event is now delivered online and at a different price point, it is now much more attainable for professionals in other demographics and has the potential to expand the original core audience.

 

With a new event format comes a selection of new engagement and sponsorship packages that are designed to bring the value sponsors and exhibitors seek and get the best out of the new model. Packages have been developed to deliver the following elements:

  • Leads generation
  • Thought leadership
  • Face to face interaction
  • Brand awareness
  • Data and insights

 

We have packages for every budget, ranging from EUR 1,500 for a Basic Engagement Package to EUR 20,000 for a Headline Sponsorship. It is also possible to combine packages.

Interested in discussing what opportunities ASIS Europe 2021 can bring to your business? Contact us for more information.

Online Event Sponsorship packages

Online Headline Sponsor 

€ 20,000 (4 available – 1 per event day)

With this bespoke prestigious sponsorship, you will be the top sponsor for one of the event days. In addition, you will have a high-visibility presence throughout the entire event. Demonstrate commitment to long term relationships with customers and leadership in your sector of expertise. You will have the opportunity to make a lasting impression on established and aspiring security leaders. You will have numerous occasions to engage with the audience on content and thought leadership and the ability to generate leads and insights.

Read more
Key Features
  • Headline sponsor recognition during 1 of 4 online event days
  • Chose 1 of the following packages:
    • Online CSO Experience Sponsor,
    • Online Content Sponsor,
    • Online Networking Function sponsor
  • Key role during plenary
  • Premium engagement package included
  • Leads generation

 

Leads capture & insights
  • opt-in data for those attending the plenary session
  • Insights into other participants (number of attendees, job title, company, country
Thought Leadership
  • 20-minute pre-recorded thought leader interview in on-demand content
  • Introduction or first question to keynote or panelist in plenary
  • Content role in plenary such as:
    • Introduction of topic or speaker
    • First question to keynote
    • Panelist
  • Content elements included in Content Sponsor package or CSO Experience package (depending on which package chosen)

 

Brand awareness
  • Hero banner (870 px x 155px) on main page of event platform during 1 event day (see image)
  • Headline sponsor logos on event platform login page
  • Branding on screen during plenary “walk-in”
  • Verbal recognition by host/conference chair during plenary
  • Logo recognition in plenary
  • Link to company marketplace page or company website during plenary
  • Logo recognition during other event episodes
  • Logo and verbal recognition during onsite event

Online Content Sponsor

€ 10,000 (4 available – 1 per event day)

Be the star of your own educational session. Work with the ASIS Europe team to develop a high-impact educational block offering 45 minutes of stage time on the main stage that will bring your knowledge and expertise in front of key decision makers.

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Key Features
  • Lead role in a high-impact educational session
  • Leads generation
  • Can be part of a Headline Sponsor package. Must be combined with an Engagement package if booked as stand-along sponsorship.

 

Thought Leadership
  • Develop a 45-minute educational session with the content team
  • Can include presentation, moderation, a panelist, or speaker from company, depending on format
  • Content available on-demand post event, depending on format

 

Leads capture & insights
  • Opt-in data for those attending the session
  • Insights into other participants (number of attendees, job title, company, country)
Brand awareness
  • Link to company marketplace page or company website during session (exclusive)
  • Logo recognition on session in event agenda (see image)
  • Brand visibility onsite and online
  • Link to marketplace page or company website visible during session (exclusive)
  • Logo recognition during other event days
  • Logo and verbal recognition during onsite event

Online Networking Function Sponsor

€ 10,000 (1 sponsor per function)

Although you won’t be able to claim that you bought drinks for everyone in the room this time, you can claim credits for making possible what everyone has been craving for the past year: A great opportunity to meet new people and reconnect with old friends. ASIS will develop exciting and innovative interactive formats for these functions.

Read more
Key Features
  • Top visibility in online networking function
  • Leads generation
  • Can be part of a Headline Sponsor package. Must be combined with an Engagement package if booked at stand-along sponsorship.

 

Leads capture & insights
  • Opt-in data for those attending the session
  • Insights into other participants (number of attendees, job title, company, country )

 

Thought Leadership
  • 30 second company video
  • Pre-recorded word of welcome

 

Brand awareness
  • Branding onscreen during “walk-in”
  • Logo recognition on session in event agenda (see image)
  • Verbal recognition by host
  • Link to marketplace page visible during networking event (exclusive)
  • Logo recognition during other event days
  • Logo and verbal recognition during onsite event

Online CSO Experience Sponsor:

€ 10,000 (1 sponsor per session)

Gather leads, demonstrate thought leadership, show your brand and have a unique opportunity to participate in this exclusive gathering of the most senior security executives working for large MNCs

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Key Features
  • CSO Center session participation for one person. Must be senior company executive.
  • Content role during CSO Center session (Introduction of topic, panel role or first questions to speaker, etc)
  • Leads generation
  • Can be part of a Headline Sponsor package. Must be combined with an Engagement package if booked as stand-alone sponsorship

 

Leads capture & insights
  • Opt-in data for those attending the session
  • Insights into other participants (number of attendees, job title, company, country)

 

Thought Leadership
  • Word of welcome
  • Panelist, framing of discussion topic or other content involvement (subject to agreement with ASIS)

 

Brand awareness
  • Branding visible during CSO session
  • Verbal recognition by host
  • Link to marketplace page or company website visible during CSO session (exclusive)
  • Logo recognition during other event days
  • Logo and verbal recognition during onsite event

Online Educational (breakout) Session sponsor

€ 5,000 (1 per breakout)

Bring your knowledge, insights and exclusive branding to an educational session and generate leads in the process

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Key Features
  • Introduce topic and speaker
  • Brand visibility
  • Leads generation
  • Must be combined with an Engagement package.

 

Leads capture & insights
  • opt-in data for those attending the session
  • Insights into other session participants (number of attendees, job title, company, country)

 

Thought Leadership
  • 30 seconds company video
  • Intro of topic and speaker

 

Brand awareness
  • Logo recognition on session in event agenda (see image)
  • Sponsor logo onscreen during opening
  • Link to company marketplace page or company website during session (exclusive)
  • Logo recognition during other event instalments
  • Logo and verbal recognition during onsite event

Thought Leader Interview

€ 5,000

Position your company on the issues that matter most to senior security practitioners. The recording will be made available as on-demand content on the ASIS Europe event platform and you get a copy of the recording too.

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Key Features
  • Interview part of on-demand content
  • Brand visibility
  • Leads generation
  • Must be combined with an Engagement package
Thought Leadership
  • Pre-recorded 20-minute interview with company leader/expert
  • Interview will be made available as on-demand content on event platform
  • Copy of recording shared with sponsor

 

Leads capture & insights
  • opt-in data for those viewing the session
  • Insights into other session participants (number of attendees, job title, company, country)

 

Brand awareness
  • Link to company marketplace page during session or company website alongside content or embedded at end of interview video (depends of technical capabilities of the event platform)
  • Logo recognition during other event days
  • Logo and verbal recognition during onsite event

Onsite Event Sponsorships

Onsite Headline Sponsor 

€ 15,000 

With this prestigious sponsorship, you will be the top sponsor for the onsite event day. In addition, you will have a high-visibility presence throughout the entire event – onsite and online. Demonstrate commitment to long term relationships with customers and leadership in your sector of expertise. You will have the opportunity to make a lasting impression on established and aspiring security leaders.

Read more
Key features
  • Headline sponsor recognition during onsite event
  • Key role during opening or closing plenary
  • Onsite President’s Reception Sponsor
  • Premium engagement package included

 

Face-to-face Interaction
  • Sponsor meet & greet opportunity at President’s Reception
  • Sponsor meet & greet opportunity at opening and closing plenary
  • 2 additional full event passes
Thought Leadership
  • Content role during opening or closing plenary (introduction of a topic or speaker, panellist, first question…)

 

Brand awareness
  • Logo on screen during plenary walk-in
  • Logo and verbal recognition by chair/board member during plenary
  • Intro by ASIS President and word of welcome at reception
  • Possibility to hand out gift to attendees
  • Possibility to add entertainment, decoration at President’s
  • Prominent branding at President’s reception
  • Logo recognition at entrance and in networking area
  • Logo recognition during other event days

Onsite Lanyards Sponsor

€ 5,500

Traditional yet assured return on investment. Lanyards will be distributed to all attendees. Lanyards are to be provided by the sponsor.

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Key features
  • Top brand visibility
  • Must be combined with an Engagement package

 

Brand awareness
  • Lanyards distributed to all onsite participants
  • Lanyards to be provided by sponsor
  • Logo recognition at entrance and in networking area
  • Logo and verbal recognition during opening and closing

Onsite Happy Hour Sponsor

€ 5,500

Raise your glass at the end of a productive day with conference participants and exhibit visitors. You just bought rounds for everyone in the building, what better introduction do you need?

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Key features
  • Meet & greet opportunity at function
  • Prominent branding
  • Must be combined with an Engagement package.

 

Face-to-face Interaction
  • Sponsor meet & greet opportunity

 

Brand awareness

–           Prominent branding in networking area
–           Logo recognition at entrance and in networking area
–           Logo and verbal recognition during opening and closing

Onsite Lunch Sponsor

€ 5,500

Put your mark on probably the most anticipated part of the day – lunch. We ask our chefs to work as much as possible with local seasonal produce to create delicious, healthy and sustainable meal options. Leftovers (if any) are donated to a local charity.

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Key features
  • Meet & greet opportunity at function
  • Prominent branding
  • Must be combined with an Engagement package

 

Face-to-face Interaction
  • Sponsor meet & greet opportunity at function
  • Possibility to organise and participate in topical lunch tables

 

Brand awareness
  • Prominent branding in lunch area
  • Logo and verbal recognition by chair/board member during opening and closing plenary
  • Logo recognition at entrance and in networking area
  • Logo and verbal recognition during opening and closing

Onsite Coffee Break Sponsor

€ 2,000

Classic and effective. Present your case right when the mingling starts and feel free to approach existing and potential customers and don’t worry about being inopportune. After all, you just bought coffee for everyone in the room.

Read more
Key features
  • Meet & greet opportunity at function
  • Prominent branding
  • Must be combined with an Engagement package.

 

Face-to-face Interaction
  • Sponsor meet & greet opportunity

 

Brand awareness
  • Sponsor receives logo recognition on signage near the food and tent cards with logo on the cocktail tables throughout the exhibition space.
  • Sponsor has the opportunity to provide branded cocktail napkins.
  • Logo recognition at entrance and in networking area
  • Logo and verbal recognition during opening and closing

Engagement Packages

Check here  the comparative overview of the engagement package features.

Premium

€ 4,230

Hybrid package: Engage the ASIS Europe audience during all 5 event days, online and onsite. This package gives you the possibility to host table talks during the online event days, ensures your online marketplace page, allows you to book face to face meetings, provides lead generation, data and insights. If you wish, you may also submit a proposal for an innovation session.

Read more
Leads capture & insights
  • Online leads capture form
  • Opt-in data for those visiting your marketplace page
  • Insights on who visited your company page (number of unique visits, total number of visits, company, country)

 

Face-to-face Interaction
  • Possibility to connect and book face -to- face meetings with attendees
  • Access to networking function in attendee list
  • 2 exhibit staff registrations for online event (access to all online event content, except CSO Center sessions).
  • Possibility to add staff for a fee (preferential rates)
  • 2 exhibit staff registrations for onsite event (all-access)

 

Thought Leadership
  • 8 scheduled table talks (2 per online event day – 12 Minutes meetings with up to 15 attendees)
  • Possibility to submit proposal for 20-minute Online Innovation Session (educational)

 

Brand awareness
  • Dedicated marketplace page on event platform
    • Possibility to upload collateral
    • 1 embedded on-demand video on marketplace page (more if event platform supports it)
  • Exhibitor listing with logo and company description on ASIS Europe website
  • Possibility to purchase advertising alongside relevant programme content
  • Brand recognition at onsite event

 

Extra
  • Special photo op at onsite event

Online-only Budget

€ 1,500

On a tight budget? This package gives you a presence during all 4 online event days with an online marketplace page featuring the possibility to book face to face meetings and connect with attendees.

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Face-to-face Interaction
  • Possibility to connect and book face-to-face meetings with attendees
  • 1 exhibit staff registrations for online event (access to all online event content, except CSO Centers sessions). Possibility to add staff for a fee (preferential rates)

 

Brand awareness
  • Dedicated marketplace page on event platform
    • Possibility to upload collateral
    • 1 embedded on-demand video on marketplace page
  • Exhibitor listing with logo and company description on ASIS Europe website

Online-only Advanced

€ 3,500

Engage the ASIS Europe audience during all 4 online event days. This package gives you the possibility to host table talks during the online event days, ensures your online marketplace page, allows you to book face to face meetings, provides lead generation, data and insights. If you wish, you may also submit a proposal for an innovation session.

Read more
Leads capture & insights
  • Online leads capture form
  • Opt-in data for those visiting your stand
  • Insights on who visited your company page (number of unique visits, total number of visits, company, country)

 

Face-to-face Interaction
  • Possibility to connect and book face -to- face meetings with attendees
  • Access to networking function in attendee list
  • 2 exhibit staff registrations for online event (access to all online event content, except CSO Center sessions)

 

Thought Leadership
  • 8 scheduled table talks (2 per online event day – 12 Minutes meetings with up to 15 attendees)
  • Possibility to submit proposal for 20-minute Online Innovation Session (educational)

 

Brand awareness
  • Dedicated marketplace page on event platform
    • Possibility to upload collateral (details)
    • 1 embedded on-demand video on marketplace page (more if event platform supports it))
  • Exhibitor listing with logo and company description on ASIS Europe website
  • Possibility to purchase advertising alongside relevant programme content

Upgrades

Engagement Booster

€ 1,000 per ad

“People who liked this, also bought that…” The future of online events will look more like an e-commerce platform. ASIS is taking the innovative new steps to allow you to advertise your solutions and marketplace presence alongside relevant educational content.

Read more
  • Linked ad tile on screen during full-screen presentation mode
  • Linked ad tile alongside relevant conference content – selection by organiser.
  • Closing message on screen: “Learn how our partners are providing solutions for these type of challenges…”
  • Sponsored session have exclusivity so unavailable for this upgrade.

Hero image on main page

€ 4,000

Read more
  • 870 px x 155 px banner on platform main page during one event day
  • Top center position, just below event branding (see image)
  • Reserved for headline sponsor
  • Linked to marketplace page or company website

Practical Information Email

€ 5,000 for all or € 1,500 per email

Engage with all participants before they access the event.

Read more
  • Email sent to all attendees prior to each online event day including platform access instruction
  • Horizontal 728×90 banner ad with link
  • 10 second company video embedded in video tutorial

Banner ad on event platform main page

€ 3,000 for a 500×600 banner

Read more
  • 500×600 banner ad on event platform main page during one event day
    banner on platform main page
  • Top right position, just below marketplace and meeting hub access (see image, location highlighted in blue)
  • Linked to marketplace page or company website

Year-Round Packages

Sponsored Webinar 

€ 6,000

Why limit your visibility to once a year? Connect on content with the ASIS Europe audience throughout the year with a sponsored webinar.   Work with the ASIS Europe team to develop a high-impact 60-minute educational webinar that will live on as a podcast in The Learning Exchange on asisonline.org.

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Key Features
  • 1 webinar (60 minutes) – educational content (not a sales pitch or product demo) delivered under the ASIS Europe brand
  • Hosted on ASIS Europe 2021 platform if scheduled during event period
  • Available as free on-demand content after live event on event platform and/or ASIS Learning Library for up to 1 year
  • Promoted through ASIS Europe channels
  • Opt-in attendee data and possibility to push gates content
  • Webinar run on ASIS systems, to be recorded and made available free of charge through the ASIS e-learning library for up to 1 year
  • Needs to be combined with an ASIS Europe 2021 engagement package

 

Leads capture & insights
  • Lead reports of attended and registrants who opted in to have their contact details shared with sponsor, including name, title, company, and email
  • Possibility to link to gated content in email announcement, newsletter and post-event email

 

Thought leadership
  • 60 minutes of educational content delivered by you
  • Possibility to add collateral to resource box during live event (slides white papers, case studies, links to videos )
Brand awareness
  • 870 px x 155 px Hero Banner image on ASIS Europe 2021 event platform during webinar day (if scheduled during ASIS Europe 2021 event period)
  • 1 announcement in EuroDynamics (monthly e-newsletter for ASIS members in Europe – 150 words + image, can link to gated content on external site. Sent to +/- 2,400 members in Europe, 30% opening rate)
  • Calendar listing in EuroDynamics newsletter
  • Webinar promoted through ASIS Europe social media channels (LinkedIn company page, LinkedIn group, Facebook page, Twitter Handle). Minimum 2 dedicated posts, possible calendar posts
  • Listing on ASIS Europe website
  • Listing in webinars calendar on www.asisonline.org
  • Included in regular (at least quarterly) grouped calendar email promoting the webinar (along with other ASIS events) to ASIS Europe marketing list (4,000+ recipients)
  • Promotion on ASIS Europe community on ASIS Connects
  • 1 emailing post webinar to thank attendees and registrants and share access to recordings, white paper and/or link to gated content
  • 1 article post webinar in Eurodynamics summarising the webinar (150 words + image, share link to recording and can link to gated content on external site)
Extra features
  • –            CEU credit earned toward ASIS recertifications for participants

End-of Year Online Networking Reception

€ 10,000

Raise your glass to say goodbye to 2020 and wish everyone the best for 2021 (it can only get better). This informal function will provide a taster for the kind of networking functions ASIS Europe 2021 has in store.

Read more
  • 60 minutes networking function
  • Hosted by ASIS President
  • Breakout discussion groups – business or purely social (choose your side)
  • Plenary welcome with word of welcome or short video from sponsor
  • Speed dating or group activity format
  • Needs to be combined with an ASIS Europe 2021 engagement package

Eurodynamics Sponsored Content 

€ 1,500

Boost your industry engagement with a thought leader article or share trends, best practices or benchmark research in Eurodynamics. ASIS produces 10 editions per year sent by email to +/- 2,500 European members. We will amplify your article on ASIS Europe social media channels. Eurodynamics is the e-newsletter for ASIS members in Europe. We publish 10 editions of Eurodynamics per year. The mailing list has approximately 2,400 ASIS members in Europe and consistently achieves opening rates of around 30%.

Read more
  • Title with 150 words with link (content needs to be educational/informative, not sales or marketing focused).
  • Vertical banner 300×600 along side article
  • We will also push the article on the ASIS Europe social media channels
  • Needs to be combined with an ASIS Europe 2021 engagement package

Advertising in EuroDynamics

€ 500

Eurodynamics is the e-newsletter for ASIS members in Europe. We publish 10 editions of Eurodynamics per year. The mailing list has approximately 2,400 ASIS members in Europe and consistently achieves opening rates of around 30%.

Read more
  • 1 banner per edition (horizontal 728×90)
  • Top position
  • Needs to be combined with an ASIS Europe 2021 engagement package