Bernhard Maier

CEO, ŠKODA AUTO a.s.
Bernhard Maier is a qualified car mechanic and a graduate in business administration. He initially worked as a Key Account Manager at Nixdorf Computer AG and then as a member of the management team at Wallhäuser Anlagen Gesellschaft.

Between 1988 and 2001, he held various executive positions at BMW AG in Germany and abroad, before joining Porsche in 2001 and taking over as CEO of Porsche Deutschland GmbH.

In March 2010, he took part in the Advanced Management Program at Harvard Business School, shortly before being appointed to the Executive Board for the Sales and Marketing division of Dr. Ing. h. c. F. Porsche AG.

Since November 2015, Bernhard Maier has been CEO of ŠKODA AUTO a.s. and is driving the company’s reorientation under Strategy 2025. In addition to electromobility and digitalisation, key aspects of the Strategy include new mobility services and connectivity, implementing a large-scale product campaign and the brand’s internationalisation. For example, ŠKODA has assumed responsibility for the Indian market and the Russian region on behalf of the Volkswagen Group.

Under his leadership, ŠKODA has also introduced new, important models such as the KODIAQ, KAROQ, KAMIQ and SCALA. At the same time, ŠKODA is launching electromobility this year with the first two iV models. The DigiLab in Prague began developing new mobility solutions in October 2016; there are now offshoots in Tel Aviv and Beijing forging strong links with the local start-up communities.

With over 1.25 million vehicles delivered, 2018 was the most successful year in the company’s history.