Andy Mackay is the Director of EMEA Marketing at Genetec. With over 20 years of experience in B2B IT marketing, Andy has a proven track record in building and leading integrated multi-channel demand generation campaigns and teams. Andy specializes in driving demand for IT software, SaaS, cloud, services, and hardware portfolios through direct, channel, and alliance programs. He has successfully navigated the complexities of delivering high-performing, integrated campaigns across diverse solutions, including analytics, ERP, big data, hybrid cloud, content management, storage, and security (both cyber and physical). His strategic approach and wealth of experience make him a valuable leader in acquiring and growing sales pipelines while aligning marketing efforts with regional business goals.

Session: Securing Today and Tomorrow: Trends Shaping the Physical Security Market